It goes without saying that having a website is essential for a business, more so at a time when everyone is going online to find information, buy, sell and conduct all other activities. However, having a website is not enough; it also has to be visible to your potential customers. Blogging is one activity that you can do to attract traffic to your website. However, there are other advantages of having a blog as well.
A blog allows you to engage with your customers. This is because it has a comments section where customers can leave a feedback about your product and services. Now consider a situation when a customer buys a product from your website and then is not satisfied with it for some reason. Chances are that the customer would not write to you but would next time look for the product on another site. Worse, he/she could also talk to friends and acquaintances or may even leave a negative feedback on social media sites. This goes without saying, would be harmful for your business. There are hardly any chances that the client would bother to contact you to get the issue resolved if you just deal through your website and don’t have a blog.
A blog, on the other hand, provides the perfect platform to share knowledge online where like-minded people can exchange their thoughts and share their experiences. They can also leave their feedback, which gives the website owners the perfect opportunity to analyze customer reaction and make modifications accordingly. In fact, a blog is in a way a statement that you actually care for your customers.
Then again, a blog allows you to establish yourself an authority in your field of expertise. You can provide regular updates to keep your present and potential customers informed about the products and services and the progress made in these fields. The more accurate information you provide the more you will be able to establish yourself as a brand in that field. You can provide a link to your site so that when people read your articles, they can click on the link and reach your website to find more information. This way you can drive traffic to your website.
It is very easy to host a blog. You can get a blog incorporated in your website. You can opt for wordpress hosting, which is an open source application. If you wish, you can host under our wordpress hosting plan.